INSIDE Inside Sales

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Home of the WOPPA


Do you have a plan in place before you make a sales call? Do you know enough about your clients before you dial? Do you have responses at the ready, and can adapt to unexpected changes in the conversation?

In this episode of INSIDE Inside Sales, Darryl speaks with the globally renowned Steve Knapp, Founder of The Sales Mindset Coach. Darryl and Steve chat about the importance of putting a pre-call plan in place well before you ever dial the phone. Using Steve’s 5-step “WOPPA” Program, they delve into visualizing outcomes, keeping your objective in focus, and how to stay in control of the conversation. Learn how to better move your opportunities forward on this episode of INSIDE Inside Sales!

About Darryl's guest:

Steve Knapp’s inspirational selling techniques are still the cornerstone of one of the world’s biggest brands – and they’re now raising the game of small businesses right across the Sheffield City Region.

The Bamford-based entrepreneur started his sales career at the very bottom – selling Calor Gas cylinders door-to-door in the late 1980s – but advanced it to the very top.

He rose through the ranks at Shell to become responsible for the success of the company’s sales teams right across the globe – his selling methods and ‘mindset’ techniques were adopted right across the business.

In fact, the sales handbook written by Steve Knapp still helps maintain the company as one of the world’s most recognized brands today.
But throughout his career he was very aware that sales is a sector with an image problem – from PPI mis-selling to double-glazing horror stories, it has traditionally been in the news for all the wrong reasons.

He’s now taking the very best of what he has learned from three decades in the industry and using it to help turn the small business community of the Sheffield City Region into one of the best performing business sectors of its type in the UK.


INSIDE Inside Sales is hosted by Darryl Praill, CMO of VanillaSoft which is a program on the Funnel Radio Channel.  VanilaSoft is the sponsor for Inside Inside Sales. 

VanillaSoft   Funnel Radio Podcast Channel

9 Ways for Salespeople to Find Fast Success


It’s time to ask the tough questions. Are you meeting your corporate goals? How’s your business acumen? Do you start the day with the right mindset? If you want to improve from where you are right now, only you can determine how that growth will occur. If you want to progress rapidly and quickly rise above your peers, then this is the podcast you need to hear!

In this episode of INSIDE Inside Sales, Darryl has the opportunity to speak with another of The Four Horsemen, the unrivaled Anthony Iannarino. They forensically dissect Anthony’s tried and true 9 steps to finding success. Darryl and Anthony dig down into topics such as becoming a subject matter expert, learning how to ask pointed questions, and knowing how to create opportunities with your dream client. All the advice you need to become a world-class sales expert is all here on this episode of INSIDE Inside Sales!

About Darryl's guest:

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) sale. He is also a founder and managing partner of two closely-held, family-owned businesses in the staffing industry, leading both entities in strategic planning while growing sales. Anthony is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy.

In each business, Anthony is focused on helping professionals reach their full potential. In 2007, while growing the sales force of his second staffing firm, he discovered a knack for coaching and realized that he could make enduring contributions to a company’s sales culture. He began blogging about complex selling processes and gravitated toward B2B companies facing challenges in salesforce management and performance. His transition to professional speaking, consulting, and workshop facilitation led to the development of a trademarked methodology that has proven instrumental in helping sales organizations achieve revenue goals.
Throughout his career, Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges. His greatest strength is in getting others to build consensus around what must change, and identify the resources within themselves that will drive positive results. Be it through the delivery of staffing solutions or sales strategies, Anthony is a trust builder who focuses on leading transformational conversations, those that create and sustain relationships of value. He is a natural mentor who brings the business acumen, situational knowledge, and experience to each engagement, and lays a solid foundation for future growth.

The Benefits to Using a Customer Service Mentality


When you’re trying to make a sale, do you try to cut to the chase? Are you so task-focused that you would rather rush the process? If you’re not using a customer-centric approach, if you don’t listen to your customers, or if you aren’t seeking to solve their problems, you could be missing out on making some great sales!
In this episode of INSIDE Inside Sales, Darryl is joined by the unmistakeable Alison Edgar, also known as The Entrepreneur’s Godmother. Darryl and Alison have a fantastic conversation about the distinct similarities between sales and customer service. They also give terrific advice on how to become a more trusted seller by taking a deep dive into listening more than speaking, asking open-ended questions, and simply treating your customers the way they want to be treated. Learn how to lead, and keep the pace in the dance of sales, right here on this episode of INSIDE Inside Sales!

About Darryl's guest:

Alison Edgar is the MD of Sales Coaching Solutions and is nicknamed, “The Entrepreneur’s Godmother” by some of the world’s best well know entrepreneurs.  She has twice been voted one of the UK’s Top 10 Business Advisers and regularly features on BBC 1 TV and LBC radio. She has trained thousands of people locally, nationally and internationally.  Her client list ranges from start-ups including Dragon’s Den and Apprentice winners, all the way through to large organizations like Discovery Channel and Thomas Cook Airlines. Her book “Secrets of Successful Sales”, which explains her Four Pillars of Sales Methodology, has achieved Amazon number 1 best-selling status and is a WH Smith top 10 business book.

When not teaching sales, she dedicates her time to helping young people and small businesses to improve their fates and fortunes, and is a regular visitor to number 10 Downing Street and Buckingham Palace, collaborating with government and iDEA, (the Duke of York Awards).

A Simple Plan for Prospecting


How do you go about prospecting? Do you have a prospecting plan? If you don’t, you’re not alone as the vast majority of sales professionals don’t have a plan at all. They don’t build a list of questions to ask. They don’t seek to understand the needs of their clients before they contact them. They don’t even have a visual image of who they want to sell to.

In this episode of INSIDE Inside Sales, Darryl speaks with the legendary Mark “The Sales” Hunter about the 8 key steps to building a successful prospecting plan. Darryl and Mark go over easy to follow aspects such as believing in your product, focusing on outcomes, and even just keeping a positive attitude. If you want to gain an edge by finally having a prospecting plan, then have we got a show for you, on this episode of INSIDE Inside Sales!

About Darryl's guest: 

Mark Hunter, CSP, “The Sales HunterTM” is recognized as an expert in sales, leadership, and profitability. He is the author of “High-Profit Prospecting” and “High-Profit Selling.” His next book, “Monday’s Are For Selling” will release in late 2019.

His book, High-Profit Prospecting was recently named to the list of “Top 100 sales books of all time.” LinkedIn selected him as a “Top Voice” for 2018 and he was just named as one of the “Global Top 30 Gurus in Sales.”

Mark has conducted thousands of training programs and keynotes on sales and leadership, on 5 continents and 28 countries. He is best known for his ability to motivate and move an organization through his high-energy presentations. He has received the Certified Speaking Professional (CSP) designation from the National Speakers Association, a designation given to a small percentage of professional speakers. Mark spent more than 15 years in the sales and marketing divisions of three Fortune 200 companies. During his career, he led many projects, including the creation of a new 200-member sales force.

This level of experience is at the core of every program he delivers to thousands of people each year in the areas of sales. As a speaker, he’s shared the stage with Seth Godin, Tony Robbins, Arianna Huffington, Simon Sinek, and others. Clients appreciate his engaging style and specific strategies that yield measurable outcomes. Each year he delivers 100+ programs around the globe.

Connect with him on Twitter | LinkedIn

Navigating the Buying Process


While we can all see that the sales field is evolving at a rapid pace, it’s easy to overlook that there is a new age of buyers as well. How do you create connections with this new breed of decision-makers? What’s the best way to bring them value? How have budgets changed, and what’s the best practice for navigating these deals? Have you got it figured out?

In this episode of INSIDE Inside Sales, Darryl speaks with Will Frattini, the Rockstar Director from ZoomInfo. Darryl and Will discuss how best to navigate the buying process, touching on imperative topics such as creating levels of confidence and trust with your buyer, to getting through the labyrinth of closing an internal deal. They also talk about how best to empower your team to sell to the right people, and how to find the path to success through using delicate qualifying questions. The sales world is changing quickly, but we’ve got you covered on this episode of INSIDE Inside Sales!

About Darry's Guest:

Will has been at ZoomInfo for 4 years and in that time has held and excelled in almost every sales role the organization has to offer. He started in 2015 as a new business AE during which time he achieved 213% to quota as an individual contributor before being promoted to team lead. As the Manager of New Business in 2017 and Senior Manager in 2018, Will led his team to 168% and 165% to quota respectively, all while doubling his sales team, recruiting new hires, and representing ZoomInfo all over the country at several Summits, Conferences, and Webinars.

As Director of New Business Sales at ZoomInfo, Will leads three New Business Managers, one Team Lead and their respective teams, and has also been heavily involved in the integration of systems, processes and teams post DiscoverOrg acquisition in February 2019.

Will can understand (and sort of speak) French and Spanish enough to travel within native speaking countries (when he and his wife stayed in Normandy, their host family thought they were Canadian and tried to give them directions to the Canadian cemetery instead of the American cemetery). In his free time, Will enjoys spending time with his wife, Abbey and daughter, Elle. He is also an avid golfer, cook, and piano player.

Put Your Best Face Forward


Do you have difficulty engaging with your prospects? Would you like to be able to quickly earn their trust? Are face-to-face meetings with your clients really that important?

In this episode of INSIDE Inside Sales, Darryl has the opportunity to chat with brilliant thought leader Alice Heiman, from Darryl and Alice dive right in and discuss best practices for getting face time with your leads, finding ways to meet your prospects where they’re at, and dish solid advice on how to be relational without pitching yourself. All this and a lot more on this episode of INSIDE Inside Sales!

About Darry's guest:

Alice Heiman has been helping companies increase sales for over 20 years. Her deep roots in sales come from her time at her family’s former company, Miller Heiman, Inc. As a thought leader, she is always incorporating the newest research and best practices so that the sales programs she provides produce results. Alice works with sales leaders all over the world helping them master the complex sale and accelerate their results.

Just Think About It


Do you know why you are succeeding, and if you aren’t, have you asked yourself why? Are you open to finding another path towards getting the results you desire? Have you asked others for their opinions or advice? Why, or why not? In this episode of INSIDE Inside Sales, the incomparable Jeff Bajorek sits down with Darryl to discuss how critical thinking can help you use intelligent discourse and scrutiny to get in front of your prospects the way they need to be reached. Darryl and Jeff also discuss ways to avoid being neither a people pleaser who thrills nobody nor a champion of mediocrity. Find advice on ways to engage your brain every day, challenge assumptions, and take ownership of your outcomes on this episode of INSIDE Inside Sales!

About Darryl's guest:

Jeff Bajorek is a consultant, an author, and a host of The Why and the Buy podcast. Companies look to him to help rethink the way they sell with a focus on principled fundamentals and determined execution.

Empty Suits, Fake Smiles, and Insincere Conversations


Only 3% of surveyed people claim to trust salespeople. Why is that? Is it, perhaps, because too many sales professionals approach their craft with fake personas and lack the empathy needed to engage their prospects? Are you guilty of hiding behind your product or service and not understanding how to connect with your prospect? Too many sales reps are making simple mistakes that cause prospects to not trust you, not want to engage with you and to seek out alternatives. In this episode of INSIDE Inside Sales, Darryl finally sits down to chat with the legendary Larry Levine! Larry hands out incredible advice on how to be authentic and sincere, gaining credibility and success at the same time. He also shares tips on how to go from being an “empty suit” of broken promises and lack of trust to becoming your true, real, and confident self! Learn why you shouldn’t fake it until you make it, on this episode of INSIDE Inside Sales!

About Darryl's Guest:

Larry Levine is the best-selling author of Selling From the Heart and the co-host of the Selling From the Heart Podcast. With 30 years of in-the-field sales experience within the B2B technology space, he knows what it takes to be a successful sales professional.

Larry has successfully sold to customers ranging from up-and-down the street accounts to Fortune 500 companies. In the fall of 2013, Larry became a corporate major account rep for a Japanese OEM in Los Angeles, California, one of the most competitive markets in the United States. Hero walked into a zero base opportunity with no current customers. By using the strategies explained in Selling From the Heart, he booked over $1.3 million in new sales in 2014, leaving behind a $1.6-million pipeline for the next rep to develop.

Larry now coaches and inspires sales leaders and their teams to do what he did. Since 2016, Larry has coached sales professionals across the world, from tenured reps to new millennials entering the salesforce. They all appreciate the practical, relevant and “street–savvy” nature of his coaching.

In a world full of empty suits, Larry is passionate about helping sales reps succeed by getting valuable before they get visible. He helps sales teams understand the true value they bring to the market. Then he helps them get visible by combining traditional sales techniques with new social selling strategies.

“I’m leading a revolution of authenticity, integrity, and substance in the sales profession.”
Larry lives in Thousand Oaks, California where he is actively involved in Kiwanis and other local non-profits.

Turning Up the Heat on Your Cold Emails


Are you intimidated by sending out cold emails? Is your outbound messaging not hitting the reply rates necessary for success? Do you have trouble not knowing where to start when it comes to initiating a dialogue with your prospects through email?

In this episode of INSIDE Inside Sales, Darryl speaks with Blissful Prospecting’s Jason Bay, to discuss the art of prospecting with customized emails. Jason goes over his tried and true “REPLY Method”, giving terrific advice on how exactly to be dialed-in to the persona of your prospect. He also gives us great insight into how to speak the language of your prospects. This brilliant framework breaks down simple and tangible ways to tactically and dramatically increase your open rates, and it’s all here on this episode of INSIDE Inside Sales!

About Darry's guest:

Jason Bay is the Chief Revenue Officer at Blissful Prospecting, where they help B2B sales reps, SMBs, and nonprofits remove the stress from prospecting. 

Connect with him on LinkedIn and Twitter

An Interview with a Legend


It’s not every day that you get the opportunity to speak with a legend. Not just any legend either! This icon went from being a waitress at Ken’s Steakhouse to literally writing the most recommended book on sales development! Of course, we are speaking of the unmistakable and incomparable Trish Bertuzzi!

On this can’t miss an episode of INSIDE Inside Sales, Darryl speaks with Trish about her humble beginnings and how she worked longer, harder, and smarter to earn her meteoric rise, becoming one of the most respected voices in sales development today. Trish also shares some valuable tips on strategically using thematic touches to better communicate with your prospects, as well as ways to embrace self-development whenever you can. This is just a small portion of the tried and true advice Trish shares with us on this very special episode of INSIDE Inside Sales.

About our guest, Trish Bertuzzi:

Trish Bertuzzi is the Best Selling Author of The Sales Development Playbook and founder of The Bridge Group, Inc. She and her team have worked with over 405+ B2B technology companies helping them to unleash the power of Sales Development, Inside Sales and Customer Success.  They are on a mission to help companies build repeatable pipeline and accelerate growth using buyer based modern selling strategies.