They say that the more things change, the more they stay the same. That’s not always true, especially when it applies to the skillsets used for sales. Techniques that once had great success not too long ago may not work today. So how does your chest of sales tools look? Is there anything in there that may need some sharpening, or even throwing away?
In this episode of INSIDE Inside Sales, Darryl is joined by renowned Sales Leader and owner of Engage Selling Solutions, Colleen Francis. Darryl and Colleen go over some great steps to help turn your cold calls warm, as well as offer up tips on using your social selling platform to deliver value to your community. They also discuss strategies such as winning over the staff below the C-Suite, and exactly who you should be targeting for referrals. Get some great tool sharpening advice on this episode of INSIDE Inside Sales!
About Darryl's Guest:
Colleen is driven by a passion for sales - and results. A successful sales leader for over 20 years, she understands the particular challenges of selling in today's crowded, confusing market, and that business leaders can no longer rely on approaches to sales based on techniques from decades ago—or even last year.
Colleen works with business and sales leaders to synergize the sales DNA of the organization to seize market opportunities. Whether designing a strategy to target a new market or working with a team to improve its productivity, Colleen's results have attracted clients such as Merck, Abbott, Merrill Lynch, Royal Bank, Dow, Adecco, Trend Micro, NCR, Chevron, and hundreds of other global organizations.
Colleen is an award-winning writer and consultant, bestselling author, and member of the Speaking Hall of Fame. She is recognized as one of the foremost thought leaders on the future of selling by leading publications worldwide, including being named a LinkedIn Top Voice for Sales.