The world is changing fast. It used to be that Marketers marketed and Sales sold. However, the role of sales development has changed dramatically in the last year or so. Now SDRs need to be experts in both roles. Emails, open rates, click-thru's, conversion, etc., it's all part of the SDRs performance metrics. But, are SDRs doing a good job as Marketers? Darryl Praill talks with the pre-eminent marketing expert, Matt Heinz, to learn what they're doing right, what they're doing wrong, and what they need to do to achieve marketing success.
About our guest, Matt Heinz
More than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. Career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.
Held various positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth.