How are you when it comes to lead generation? Is that something you think should be left to marketers? Are you putting it off because you don’t trust your own writing skills, or is finding suitable content your stumbling block?
In this episode of INSIDE Inside Sales, Darryl is joined by respected speaker and President of the KLA Group, Kendra Lee. Darryl and Kendra dig deep into the challenges of lead generation and offer up some terrific tips on writing styles and the many places where you should be leveraging your content. They also go over tactics such as using video to break down walls, ways to measure your results over time, and using content to enhance conversations with your prospects. Everything you wanted to know about lead generation on this episode of INSIDE Inside Sales!
About Darryl's guest:
Despite starting her sales career in accounting, failing IBM’s entry-level sales exam, being given a territory that had never bought anything, and being told she couldn’t sell without an engineering background, Kendra Lee entered the sales profession and proved those nay-sayers wrong. She turned her knowledge of numbers into her own approach to lead generation taking her to the top 1% of sales professionals for each IT company where she sold. She founded KLA Group, a sales and marketing agency, to consult, train and “Do it For You” so others could beat the odds in sales and marketing to get more customers. She is the author of the books The Sales Magnet and Selling Against the Goal.