INSIDE Inside Sales

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Everybody’s a Marketer


The world is changing fast. It used to be that Marketers marketed and Sales sold. However, the role of sales development has changed dramatically in the last year or so. Now SDRs need to be experts in both roles. Emails, open rates, click-thru's, conversion, etc., it's all part of the SDRs performance metrics. But, are SDRs doing a good job as Marketers? Darryl Praill talks with the pre-eminent marketing expert, Matt Heinz, to learn what they're doing right, what they're doing wrong, and what they need to do to achieve marketing success. 

About our guest, Matt Heinz

More than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. Career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.

Held various positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth.

Why Sales Engagement Isn’t Always Engaging


Sales professionals rely on email, telephone, and social selling every day to connect with prospects. So why aren't the prospects returning the love? Listen to VanillaSoft CEO David Hood — a classic VITO — as he shares the top reasons why he's not responding to your outreach attempts. Learn how you can improve your efforts to connect more successfully and build more pipeline.

David Hood, CEO of VanillaSoft, is a successful software entrepreneur with extensive international experience in finance, business development, sales, and marketing. Under his leadership VanillaSoft has grown over the past decade from a small start-up to a leader in the inside sales and CRM space focusing on lead management and cadence automation.

Prior to VanillaSoft, David was co-founder and CEO of Hemera Technologies, which grew from a basement start-up to a world-class player in the digital image content space in North America, Europe and the Asia-Pacific region.

David holds a Bachelor's Degree in Biochemistry, a Master's Degree in International Affairs, and graduated from the Owner- President Management program (OPM) of Harvard Business School.

How to Focus Under Pressure

20190221-iis-tweet-krivachek.jpgWhen it comes to completing your daily tasks, do you find your focus sometimes wavers? Does looking at your calendar, or to-list list, overwhelm you? You need to take advice from best-selling 10-time author Melissa Krivachek. In this episode of INSIDE Inside Sales, Melissa teaches us how to focus on what matters, when to say “No”, how to create balance within our lives, and helps us overcome potential control issues that may be impacting our success.

About Melissa Krivachek

At just 30 years old, as the Executive Producer of The Ultimate Sales Summit, Melissa Krivachek has 23 years of sales experience. Her passion and obsession with sales started when she was just seven years old. Since then she has been involved in every kind of sale imaginable from high ticket, door to door, cold calling and social selling generating millions of dollars in revenue while inspiring business owners to grow.

Melissa has been blessed with numerous accolades including: making the front cover of Evolution Magazine as their Top Power Player under 40, being nominated for Inc. Magazines list of 30 under 30, being the top 1% of US Executives as awarded by The American Council of Executives.

Melissa inspires sales people and business owners through her international best-sellers as well as her podcast “The Millionaires Hot Seat” where she has interviewed more than 200 millionaires to date.

Planning Your Career Progression


Don’t get passed over for a promotion again. 
Kevin Mulrane is leading a scorching pace up the corporate ladder.
As VP of Global Mid-Market Sales for Global Web Index, his advice for managing your career progression comes with verifiable weight. In this episode Kevin dishes invaluable advice on intentional progression, driving your own success, and having a plan to convert your career KPIs. If you are happy with where you’re at, you can probably skip this episode. However, if you are committed to growth and success, then dive right in!

Video Killed The Radio Star


We can’t rewind. We’ve gone too far.

In this episode Dan of Vidyard — a video marketing titan — provides common sense tips for using video to advance your sales goals. From the gear you’ll need if you’re a video newbie, to how to look amazing on video with a few simple tricks, to strategies for when and where to properly share your productions, Dan shares how to make an impact and succeed with video. If you are even just thinking about using video to market yourself, your company, or your product, you can’t afford to miss this episode!

About our guest:

Dan Wardle is the manager of video specialists at Vidyard, a video marketing platform that enables customers to derive information on viewer-behavior for marketing automation systems and CRM. Prior to Vidyard, he served Salesforce as a senior accounts executive and held the position of team lead at Blackberry.

Dan Wardle holds a bachelor’s degree in geography from the University of Waterloo.

Is anyone listening?


Our guest for this episode is David Priemer, an award winning scientist and the founder of Cerebral Selling.

According to David, the better you are at listening, the better your chances are at making a sale. So why is it so easy to say, yet so difficult to do? We delve into this topic and provide five very easy tips to improve your listening skillset. Put your multitasking on hold, listen to the podcast, pay attention, and hit that quota!

About our guest, David Priemer, founder, Cerebral Selling

From his early days tinkering with test tubes and differential equations as an award-winning scientist to leading top performing sales teams at high growth tech start-ups, David Priemer brings a lifelong passion for uncovering the hidden insights in the world around us, to his practice as the founder of Cerebral Selling.

Often referred to as the "Sales Professor", David helps organizations supercharge revenue growth, people development, and culture by combining core principles of science, empathy, and execution. The result; an empowered organization of modern sellers who think like their customers, learn fast, and win! Previously

David held several executive leadership positions at leading technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program. He is also an Adjunct Professor at the Smith School of Business at Queen's University. David holds a B.Sc. in Chemistry and Atmospheric Science from York University and a Master’s degree in Chemical Engineering from the University of Toronto. When he's not thinking about Sales, David loves to cook, write, and spend some quality family time with his wife and three girls.


The Ethics of Sales: Is Lying the New Normal?


Andrew (Andy) Rudin is one of the foremost authorities on ethics in sales. He works to aid B2B companies identify, assess, and manage a broad spectrum of revenue risks. With the hot-button issue of ethics and integrity becoming increasingly prevalent, Andy discusses maintaining your values through the sales process. He also will tell you how to avoid serious consequences when ethical dilemmas challenge your personal convictions. Where do you draw the line? How do you stay true to your moral compass in the current sales culture climate? In this episode, Andy will help you find proactive plans that won’t corrode your reputation. He will help you to navigate away from discussions that may lead to fatal mistakes and towards a strategy to find an acceptable middle ground.

About our guest, Andy Rudin.

Andrew (Andy) Rudin is Managing Principal of Contrary Domino, Inc., a consulting firm specializing in sales strategy development and execution. Andy provides solutions to companies that strengthen sales governance, revenue risk management, and ethical compliance (GRC). His cross-industry background in marketing, sales, and product management uniquely positions him to help companies in many industries manage a wide range of revenue growth challenges. Andy has a BS in marketing and an MS in information technology, both from the University of Virginia.

Connect with our guest:

How to Really Write an Email, According to a PR Rockstar


Adrian Salamunovic is in demand. He's a prolific speaker, high-tech mentor, investor, and PR savant. His bold tactics have led to appearances in Playboy, Wall Street Journal, New York Times, CNN, Fast Company, The Today Show, Good Morning America, and other major media outlets. He’ll be the first to tell you that PR is just Sales by another name. In this episode, he shares the five secrets he uses to guarantee his emails get opened every time. His results speak for themselves. Learn from the master, and laugh as he shares his story.

About our guest, Adrian Salamunovic:

Adrian Salamunovic is the co-author of FREE PR and the co-founder of DNA11 and CanvasPop, which he bootstrapped to 8-figure sales and before that helped to launch, which sold to J2 Communications for over 200M dollars. He is also a public speaker, start-up advisor, investor, and PR expert who is passionate about helping entrepreneurs amplify their companies. Adrian has strategized the launch and continued success of many businesses, helping both his own and his clients’ companies generate millions of free media impressions. He is a global mentor for San Francisco based 500 Startups and and is the #1 rated advisor with a five-star rating on 

Adrian has attained massive exposure to launch brands into mainstream success. His companies have been featured in The New York Times, Wall Street Journal, Today Show, The Doctors, Good Morning America, The Big Idea with Donny Deutsch, CNN, MSNBC, TechCrunch, Mashable, Fast Company, Forbes, The Verge, and WIRED. Adrian even had an episode of CSI: New York written around one of his products.

5 Ways to Kickstart the New Year

Niraj Kapur is a best-selling author, a sales coach, and a legend when it comes to bringing your sales success to the next level. With the new year upon us, we knew he was the right person to ask what strategies and tactics can we implement right now to ensure next year is dramatically more successful and profitable than this year. Listen in as he shares five secrets you can immediately implement to kickstart the new year.

About our guest, Niraj Kapur:

After 23 years working in sales in corporate London – from SMEs to The Guardian Newspaper Group to FTSE100 businesses (British equivalent of Fortune 500), Niraj’s book, Everybody Works in Sales became an Amazon bestseller reaching #17 under Business. Due to this success, Niraj launched an expert sales coaching practise, Everybody Works in Sales Ltd where he helps businesses and entrepreneurs increase revenue by teaching sales techniques and strategies that are not forceful or lacking integrity.  He has trained clients and given talks at Natwest, University of Buckingham, Barclays and Federation of Small Business.

How our perception of Sales impacts results


Carole Mahoney is a Sales rock star who began life as a Marketer because she never wanted to be an icky, pushy sales person. Wait…what?! Carole had a perception of sales that clearly isn’t true, but it dramatically influenced her choices. So, what happened? Why is she now in Sales? Because she eventually realized the truth that your perception becomes your reality. She changed her perception of Sales and is now a top-ranked advisor, speaker, and thought leader in the profession. What’s your perception of yourself, and how is it influencing your results? Listen, as Carole shares her thoughts and offers incredible wisdom that you can implement immediately.